Online course of Aalto: “From value capture to value sharing - Designing business models for shared value”

Mar 23, 2021

Title of the online course

“From value capture to value sharing - Designing business models for shared value”.

This online course is offered by Aalto University in the framework of the Unite! European University in which participates UPC.

Dates of the course

20.04.2021 -20.05.2021

Key words

ecosystem, platform, value sharing, business model, resilience.

Description

Data, information, and knowledge are becoming increasingly important in business models (industry 4.0, smart services). This transition calls for changes in business model design. Compared to “traditional” resources, information-based resources do not “wear out” - instead, they increase value when they are shared. At the same time, sharing must be orchestrated to maintain stability and predictability in business.

This course focuses on five important topics related designing for shared value in business models:

1. The concept of shared value and its most prevalent critique

2. Value proposition design process, and related tools

3. The concepts of resilience, adaptability and agility in business model context; the process of stress testing business models

4. The concept of ecosystem in business context, platform business models, data sharing in platforms 5. Business model innovation as a concept, business model pattern tools

The course is organized around collective knowledge creation. During Tuesday keynotes we will discuss and reflect the readings together. On Thursdays, we put the theory in practice in interactive teamwork exercises (mentored design tasks, using Miro-boards). The participants will reflect the learnings in weekly journals.

Prerrequisites

Bachelor’s degree

Deadline to register

Before April 1st, 2021.

Link where to register

UPC students that want to register in this course have to do it here:

https://link.webropolsurveys.com/Participation/Public/74d91b83-9c1e-49b8-b8f2-b99be5d6736a?displayId=Fin2226251

More information

More information is available in the web page of the course:

https://oodi.aalto.fi/a/opintjakstied.jsp?MD5avain=&OpinKohd=1147875242&OpetTap=1148041993&takaisin=opettaptied.jsp&vl_tila=&Opas=&ooo_SortJarj=&Org=&haettuOpas=&Kieli=6

And for further questions, please contact:

Prof. Ville Eloranta, ville.eloranta@aalto.fi